TEA-RRIFIC TREATS AT SINGAPORE TEA FESTIVAL
The highlight of this year’s festival, however, is the newly launched Teapasar, the first global omni-channel marketplace featuring local and international tea brands. Created by the organisers of the festival to encourage a seamless online-offline-online shopping experience, Teapasar comprises three pillars—namely the tea marketplace, ProfilePrint and Taste Map. ProfilePrint is a taste profile mapping and metabolomic fingerprinting technology that creates a unique “fingerprint” for each tea through the scanning of tea leaves. This allows Teapasar to accurately match consumers’ unique taste preference to the profile of each tea on their database, providing customers with a variety of blends that they might enjoy the most. Once you’ve decided which teas to get, you can purchase them directly on Teapasar.